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Bluehost’s performance: Uptime and loading time

To start our review dedicated to Bluehost, we will focus on an important parameter of any web host: the performance offered. You may know it, but this performance is based on two elements: uptime and load time.

The uptime (or availability rate) reflects the length of time during which the servers of your web host, and therefore your site, will be available. This rate is expressed as a percentage and the best web hosts on the market have scores above 99.99%. This corresponds to type III or IV datacenters.

Bluehost : the features

In order to continue our review of Bluehost, we will now look at the features that this web host has. Indeed, this will give you an idea of what you can do – or not – with its hosting offers.

As for the features dedicated to your hosting, Bluehost allows you to enjoy unlimited bandwidth, which is a good point. Moreover, this host offers multi-site management on some of its hosting plans.

This means that you can host multiple websites via one subscription, which is quite advantageous and also has a practical aspect. Bluehost also provides automatic backups of your websites so that you can restore a previous version if a technical problem occurs.

However, this option is only available in the most expensive hosting plans, which is a shame. Moreover, this host offers you a domain name with your hosting, which is nice. Bluehost also allows you to add options, plugins or other services to your hosting and website.

However, beware: many of the services offered are not free, which may lead to some unpleasant surprises when it comes to billing. When it comes to security, Bluehost also makes some efforts. Indeed, the host gives you a free SSL certificate with each hosting plan, to ensure the security of your visitors.

To go further, Bluehost sets up an anti-DDoS protection, but also a firewall to protect its servers. These options are present in the vast majority of web hosting companies, but they are still useful and appreciable.

Getting to grips with the Bluehost interface

In the next part of our Bluehost review, we’re going to take a look at the administration interface of this web hosting company as well as its ease of use. So how does it work when you start with Bluehost? Quite simply, after choosing your package, you need to fill out a registration form.

Once your subscription is validated, Bluehost will ask you a series of questions regarding the purpose of your website(s) or your field of activity, in order to offer you adapted solutions. As soon as you have completed these questions, you can immediately access your administration panel.

This one is in Bluehost’s colors, and we were pleasantly surprised to find that it looks clear and simple to use. Indeed, your Bluehost dashboard is uncluttered, summarizing all your data on a single screen. You can easily access your hosting, websites, invoices and all your settings.

When it comes to administering your options and managing your websites, you should know that Bluehost is based on cPanel, which is a very popular and good quality administration tool. This was a pleasant surprise during our test.

Therefore, even beginners will be able to use it. However, more experienced users will not be frustrated, because all important settings are available, so that your possibilities are not limited. In short, Bluehost’s interface is really complete and quick to learn, which is why we gave it a positive review.

Bluehost and customer support

To continue our review dedicated to Bluehost, we would like to address another essential point to judge its quality: its customer service. If this parameter is often neglected, you should not lose sight of the fact that this service will be your only recourse in case of problems, so you should make sure to choose an optimal hosting company at this level. You can choose email, online chat or phone call, these ways enough to meet our requirements.

Bluehost offers and prices

If despite everything we have said so far you want to try one of Bluehost’s web hosting services, you should know how much it will cost you. To this end, the rest of our review of this web host will be dedicated to its offer and prices so that you know the types of hosting offered as well as the prices charged by Bluehost.

However, before anything else, you should know that Bluehost does not offer any free trial but makes up for it by providing you with a 30-day money back guarantee.

Shared hosting (click to check discount price)

The first hosting offer we will talk about in this review dedicated to Bluehost concerns shared hosting. This type of hosting is very common, especially because of its generally attractive prices. So what about Bluehost?

All these solutions allow you to benefit from a domain name and an SSL certificate offered, which is quite satisfactory. For the rest, these subscriptions have more and more capacities depending on the price you pay. For example, the Basic package will give you 50 GB of SSD storage. However, you will be able to host only one website.

To go further, the Choice solution increases your SSD storage to make it unlimited. With this subscription, you will also be able to host an unlimited number of websites. The Choice Plus and Pro plans will allow you to take advantage of other more advanced options, such as automated backups or a dedicated IP offered.

If you’re looking for a really good hosting service at more affordable rates, you should check out bluehost.

Becoming independent step 1: define your service offer

When you become a freelancer, the first step is to determine the expertise that you will sell. This expertise depends on your skills of course, but also on the needs and the demand on the market.

Moreover, when you start freelancing, you tend to want to have a wide range of activities to have the most opportunities. But companies that hire freelancers are not looking for generalists: they want specialists with specialized skills.

So, if as an employee you had a title of “Communications Officer”, when you become a freelancer, you might be tempted to define yourself as “Communications Consultant”. But this name is much too vague and leaves doubt about your skills: writing? media relations? social networks?

Becoming a freelancer step 2: choosing a legal status

Becoming a freelancer also means having to deal with administrative issues, starting with the choice of a legal status. The easiest way to declare yourself as a freelancer when you are starting out is to create a micro-enterprise (ex auto-entrepreneur status). With this simplified system, your accounting obligations are reduced to a minimum. You will not have to collect and declare VAT (up to a certain threshold). And above all, the social contributions are reduced compared to other statutes. We have dedicated an article to how to start a micro-business.

In some cases, and after a certain time as a freelancer, it can be interesting to create a company. Some freelancers work as EURL or SASU. Contrary to the micro-enterprise, a company allows you to deduct your expenses from your turnover or to recover the VAT on your purchases (but you also have to collect it). A company also offers a better social protection.

Some large companies prefer to work with freelancers in a company to minimize the legal risks. Indeed, if you work as a micro-enterprise for a single client exclusively, the relationship can be considered as disguised wage employment.

But the micro-enterprise is a perfect status to start as a freelancer, and you can always change your status when you want!

Becoming self-employed step 3: setting your rates

Another preliminary step before starting to work as a freelancer is to define your rate, i.e. the price at which you will sell your services. In freelancing, we talk about average daily rate or ADR, that is to say the price of a day’s work (usually 8 hours). Depending on the profession, the ADR varies between 250 € and 850 € (for the rarest and most sought-after expertise).

To determine your MYR, start by looking at how much freelancers are selling for with your skills and experience, for example by browsing the freelance platform Malt. This will give you an idea of what your MRR might be.

Another method to set your GPA: think about your desired income and make a calculation based on the number of days worked. As a freelancer, we often tend to overestimate the number of days worked in the year. Indeed, you have to dedicate time each week to administrative work (estimates, invoices, contracts, etc.) as well as to prospecting (canvassing or answering solicitations). And then, you don’t work all the time: you have to take days off to rest and recharge your batteries. It is estimated that a freelancer works 210 days a year on average, and that only 160 days are pure production billable to his clients.

Become a freelancer step 4: work on your online visibility

Are you clear on what you sell, your legal status and your pricing? It’s time to let the world know

When you’re a freelancer and you want to get your name out there, there are two main channels to work on: LinkedIn and freelance platforms. LinkedIn is THE professional social network par excellence, and it’s full of opportunities. Let people know you’ve become a freelancer by changing your profile title and current position. Work on your “About” section, with a punchy text that presents your services and assets. Don’t hesitate to publish a post to inform your contacts of your new activity. Finding freelance assignments is often done through your network!

Once you have updated your LinkedIn profile, turn to THE main source of assignments: freelance platforms. These platforms work on the same principle as Airbnb, except that the connection is made between freelancers who sell their services and companies that are looking for skills.

Become a freelancer step 5: find your first clients

You’ve reached the fateful moment: getting your very first freelance assignment! This step is not the easiest, but once you’ve passed it, everything will be much easier. When you are a new freelancer and you don’t have any reviews on platforms, clients can be reluctant. It’s like when you rent a place on Airbnb: a place without reviews or ratings is rarely your first choice, right?

So, how do you put all the chances on your side and land that first assignment that will serve as a stepping stone?

Let’s take Fiverr as an example. Each of your offers must propose a concrete service in adequacy with your target and display a precise description and a price. It is important to take care of your image through the vocabulary and the visual contents (photos, videos) chosen.

A prospect must quickly understand who you are, your skills, what you offer (portfolio), your approach to the problem and why he should trust you rather than another provider on the platform.

This advertising technique has been around for decades, but it has recently gained momentum thanks to the emergence of social networks and influencer marketing.

In addition, the new broadcasting law also opens up important opportunities for product placement in 2022.

In this article, you’ll learn everything you need to know about making profitable product placements, especially with Instagram, Tik Tok or Snapchat influencers.

We also give you some addresses of product placement agencies, examples of successful placements or ideas for placements that change.

Let’s go!

Product placement: definition

Product placement is an advertising technique that consists in putting forward a product, a service or a brand, in an audiovisual context. It can be a TV or radio show, a movie, a podcast, a YouTube video or an Instagram post.

Product placement requires a legal framework, with on one side:

A contract signed between the advertiser (the brand) and the broadcaster that brings together the conditions of realization of the partnership, as well as the remuneration received by the broadcaster.
and on the other side,

The obligation to inform the viewer or listener of the presence of a product placement in the broadcast content.

New audiovisual law and product placement
Previously, the public broadcasting service severely limited product placement. They were only found in films or fictional programs.

But this is no longer the case. Indeed, the European AVMS (Audiovisual Media Services) directive has been transposed in France, where product placements can now be found everywhere: in entertainment programs or reality shows for example. Only youth programs will still be protected from this advertising practice.

In this regard, it is also forbidden to promote tobacco products or medicines.

Another point to understand about classic product placement: it must not directly incite a purchase! A point that most influencer marketing candidates seem to ignore.

We will come back to this point.

Why do product placement?
Every marketer should be interested in product placement, first of all because consumers are less and less sensitive to traditional advertising.

But moreover, with the explosion of streaming, VOD and social networks, Internet users can simply skip the ads. And they don’t mind.

In fact, the figures on product placement speak for themselves: in the US alone, this business will represent 23 billion dollars in 2021, with a 14.5% increase compared to 2020. And this figure will undoubtedly increase.

Product placement has several advantages over traditional advertising.

On the one hand, it is more subtle than advertising, to which consumers are becoming less and less sensitive.
While being more subtle, it is also more relevant, as it puts the product in an appropriate context. The consumer can see the fall of the suit worn, the efficiency of the blender in action or the intensity of the make-up product used.

3. Finally, influencer product placement allows for unparalleled targeting. Here’s an example of product placement:

You place a fitness outfit on a sports entertainment show. You have no idea of the impact of this placement.

Because the audience is huge, because a large part of the viewers don’t play sports and you don’t know if those who do are attracted to your product.

On the other hand, if you make the same placement with a fitness influencer, 90% of whose community practices this activity and does not hesitate to comment on the product, you see that the optimization is obvious.

Which product placement to choose?
That’s why the channel you choose for your product placement is so important.

If you are just starting out in e-commerce, we recommend you start with an influencer product placement, which is more economical and easier to analyze.

If you already have a good customer base and resources, then move on to webcasts and podcasts.

Placements in movies or prime time shows are reserved for the biggest brands.

What is a Brand Design Identity A brand name identification defines a firm. It stands for interior attributes regarding “that” the brand name is, its significance as well as character, plus outside attributes, which are the aesthetic aspects bringing the inner attributes to life via style.

A brand name’s aesthetic features are much more instant than its inner ones, that’s why layout is so appropriate. If the outside does not record the significance of the brand name, it comes to be far more challenging to encourage customers that the brand name is genuine.

Producing a Brand Design Identity – The Process

Cravings Creative has actually collaborated with numerous brand names in rebranding, which involves developing brand-new brand name identifications. Via these jobs, we have actually created attempted and also checked procedures to develop solid brand name identifications.

Branding Workshop

Producing a brand name identification that is solid as well as reliable needs a couple of actions. The success of your brand name will rely upon distinct worths from the beginning. An essential primary step in developing a brand name identification is running a branding workshop.

A branding workshop will certainly provide you the chance to specify your brand name’s vision (exactly how you see on your own in the future), voice (exactly how you connect with your target market) as well as worths (what you represent, your significance). These core worths will certainly be the ground degree structures to create your brand name.

Language

After that, we create a solid constant aesthetic language that attaches as well as involves your target market, making the brand name attract attention amongst rivals by mirroring your USPs. We work with attaching details words, suggestions to your firm or item. The appropriate word selection and also intonation are essential to creating a language for a brand name.

Brand name Book

Below we have the ability to construct the brand name publication, the collection of policies for the band. Lastly, when all of it collaborates, we turn out the brand-new brand name throughout all had properties consisting of electronic as well as non-digital systems to make sure the brand name has a regular look throughout print products and also electronic media.

Brand Name Design Identity Guidelines

Brand name layout identification standards remain in significance an user’s manual and also policy publication, likewise called “brand name publication”, concentrating on exactly how to connect your brand name. The standards consist of all the aesthetic information and also essential facets concerning the business’s voice, tone, and also messaging. They can be available in the type of a physical or electronic pamphlet showcasing instances of what to do and also what not to do.

In the brand name publication, you will normally locate the firm’s logo designs, shade scheme, typography, images, and also intonation. Having brand name style identification standards are exceptionally vital to make sure that the firm’s brand name photo remains regular throughout all existing networks regardless of which participant of the group or exterior company is developing properties for you. Over time, this will certainly permit your business to produce a genuine as well as reputable photo, creating brand name commitment.

Instances of Strong Brand Design Identity for Business

For instance, our customer Hitachiintended to show their interior statement of belief in a brand-new as well as amazing means. To accomplish that, we developed and also produced a comics taking the viewers with their policy, what they do, as well as just how they can aid.

MeMo2required a rejuvenated as well as modern-day upgrade of their brand name. We made a decision to have fun with the existing colours and also alter the font style right into a bolder one. Business cards required attract attention and also show severity, yet with a modern-day method to the brand name. For that, we chose an elegant, marginal appearance and also integrated the brand-new colours right into a slope for the history.

The DMA Institute was trying to find a complete rebrand intending to get in brand-new markets as well as produce sales. We looked for a non-aggressive shade comparison for its brand name picture, to differentiate both the human as well as innovation aspects of the brand name as well as stand for these 2 elements while separating from the competitors in a clear as well as favorable means.

We tackled the obstacle and also renewed the logo design, developed a punch line, as well as developed the brand-book, a wonderfully natural collection of solid products mirroring the character and also professionalism and trust of the brand name.

Your website might have amazing organic traffic, however, the conversions may still be very low. Furthermore, there can be a high bounce rate. All these symptoms imply that your website might be suffering from technically weak SEO.

Correctly strategizing and employing technical SEO hacks may positively impact your website, and can not only boost the influx of organic traffic on your website but also the down-the-funnel conversions.

Keeping in mind the importance of technical SEO techniques, we have compiled some techniques that you can apply to your website and that will help boost the down-the-funnel conversions for you.

This post will help you understand the importance of technical SEO and will also highlight the importance of technical SEO techniques.

What is Technical SEO?

Technical SEO is a practice of improving the search visibility or advanced organic ranking of your website that meets all the technical goals. Simply put, it is a sub-part of on-page SEO focused on boosting your site rankings elements, generating more audience and increasing conversion rate.

Importance of Technical SEO

Now you know what exactly technical SEO is, let me tell you exactly why it is important for your website.

• Speed – making your website load faster
• Making it mobile-friendly
• Making it understandable for search engines
• Making it easier to crawl and index

For instance: You have selected a niche that you are sound in. You have the most amazing content writers in your team. And they have written extra-awesome content that you feel everyone should read. You launch your website and boom!

Your website is taking time to load, it is not mobile-friendly. The results in this case can be disastrous.

The bounce rate of your website will be high. Furthermore, if the website loading time is high it can further worsen the conditions. The two problems that are apparent in this case are: the website speed and mobile-friendliness! To fix this and rank higher, technical SEO is a must.

What does Technical SEO Include?

Now that the meaning of technical SEO is clear, let’s have a look at all of the essential components included in technical SEO.

Mobile-Friendliness

Google claims to own 93% of mobile traffic.

A mobile-friendly website is the future of the digital world.

Did you know that more than 51% of your website traffic comes from mobile?

The percentage is likely to surge by 70% in near future (Source: Google).

This simply implies that google has noticed this change and has updated its indexing to mobile-first indexing plans. Thus, designing a mobile-friendly website is an absolute imperative for marketers.

How to build a mobile-friendly website?

• Choose a mobile-friendly domain template
• Track your website loading speed
• Structure the mobile version similar to the desktop version
• Include high-quality images and videos
• Keep it (website design) stupid simple (KISS)
• Avoid unnecessary pop-ups and text-blocking ads
• Use large font size and readable font style

Note: You can build a new website that works for both mobile and desktop keeping in mind the points described above. New businesses can also hire talent from platforms such as Upwork and Fiverr to consolidate their technical SEO skills and to gain higher scalability and visibility among the target audience groups.

SSL Certificate

Let’s start with elaborating the difference between http and https.

Https can be stated as http with encryption. https uses TSL (SSL) which makes it more secure than http which encrypts the requests and responses of http. Now how can you do it?

To enable your website conversion from https to http, you need an SSL certificate. What is SSL? It is also called TLS which encrypts your internet traffic and verifies your server identity. Here’s why you need an SSL certificate:

• To keep your user data secure
• To verify your website ownership
• Make your website trustworthy
• Prevent hackers from creating a duplicate fake version of your website

This certificate includes domain name, organization’s name, certificate authorities it issued, issued and expiry dates to look and be more trustworthy. How to obtain an SSL certificate?

• Obtain it from a certificate authority (CA – a third party that generates SSL certificate)
• Issue the certificate with CA sign
• Activate and install it on your website server

Note: Nowadays, browsers mark the http sites as “not secure” which can make your website stop working, better to turn it to https.

Website Speed

This point is not new to all marketers: people bounce back if your website takes just 3-10 seconds to load. The audience is impatient and it diverts to the website that loads within fractions of seconds. Wondering if your website loads fast enough?

Tools to check website speed:

• KeyCDN website speed test
• Google page speed insights
• Pingdom speed test
• GTmetrix

Now when you have checked the speed of your website, and if it is not up to the mark you need to take steps towards increasing your website speed. Let me tell you how to increase your website speed:

1. Use adaptive and optimized images
2. Enable compression on your content (Use CDN- content delivery network)
3. Reduce redirects and improve the response rate of your server
4. Keep track of cache
5. Cut-short CSS, HTML and Javascript

Tip: Upgrading a web hosting package may help a lot in increasing website speed. Furthermore, the ideal website loading time should be not more than 2 seconds.

Fix Duplicate Content Issues

Having duplicate content is very common now. It happens, but you will be in a problem if the pages of duplicate content are indexed. Well, how to fix this, what is the solution?

A very simple and straightforward solution to this is adding a “NO-INDEX” tag. Adding this tag will help google to understand that your content is not indexed. How to add it?

• Add the “no-index” tag to the header of your HTML page <head, or
• If you use WordPress, Hubspot, etc just select “NO” from the dropdown menu in the Advanced tab

Note: It may take time for Google to analyze this activity, it is better to perform this while designing the website.

Create XML Sitemap

In the era of advanced AMP does your website need an XML sitemap? As per research, yes! It is a roadmap that will lead google to all the important pages of your site. XML sitemaps are one of the most important parts of SEO. They help the Google search engine to find all the pages on your website quickly even though you have failed to include internal linking perfectly.

In one of the Google documentation, it is stated that if you have a “large website” or a “new website” or a “website with no interlinking” or “website with large archives” then you need XML sitemap.

How to check your XML sitemap?

• In the sitemap section, add your sitemap at the top of the page
• To find your XML sitemap quickly, add it to the Google search console
• For WordPress, find it in Yoast SEO plugins and it will be generated automatically in the SEO section
• Enable it and check your XML sitemap

AMP – (Accelerated/ Amplified Mobile Pages)

Again the point repeats, speed! AMP helps to create an extremely simple website for mobile that will load instantly. AMP is indexed by google to provide fast and completely reliable experiences. It mostly helps you to increase the click-through-rate for your website, which ultimately supports the website SEO.

Accordingly, mobile responses may become clumsy and sluggish if you design your website for desktop because the desktop version contains elements that are not useful for mobile. Also, AMP can work well for all devices, if needed you may check that out!

Implementing AMP in 3 simple steps:

1. Create an AMP-friendly template
2. Roll them out
3. Keep track and analyze

Alternatives to AMP:

• Content delivery network (AMP)
• Fully implements http/2
• Progressive web apps technology

Note: Unless it is critical, don’t apply AMP to your site pages as you have alternatives that you will already apply in another stage.

Structured Data Markup

Also known by the name schema markup, is coding that helps google search engines for crawling, organizing and displaying your content perfectly. The meaning of your data is easily conveyed with the help of structured data markup. Similar to XML sitemap, it helps Google to understand the content of your website, increase click-through-rate (CTA) and boost rankings

How to add schema markup to your website?

• Browse to Google structured data markup helper
• Chose the type of data and enter your site URL
• Highlight the main elements and assign them data tags
• Create Html tag
• Add structured data markup to your site
• Test the data of your website with the schema markup tool

Optimize 404 Pages

Aren’t these error pages? What will they do to your technical SEO? They will help adequately. 404 pages, if customized with relevant internal links, will firstly protect your SEO. Secondly, it will improve the site SEO and provide a satisfactory user experience.

Have you ever noticed if any of your pages are removed or are under design, then google redirects you to 404 pages. To fix this, what you have to do is simply redirect all the 404 pages to the specific and related page. Or redirect all those 404 pages to the homepage because it will make the user easy to browse something else that relates.

Optimizing 404 mean turning the user negative experience into a user positive experience.

Canonical URL’s

Like a master chef is the king of the kitchen, Canonical URL is the master copy of the website. The problem of duplicate content or similar content can be avoided using canonical URLs.

This means it will help boost SEO ranking, so let us know how to make a URL tag:

• Identify the various versions and pages of your website
• Search it in search console homepage or Bing webmaster tools
• Choose the site version you want
• Click on the Gear icon and then click on the Site settings
• Decide the preferred site in the preferred domain section

.txt

The robots.txt acts as a selection tool! It helps google search engines (robots) to decide which pages to crawl. It is also known as the robot exclusion protocol or standard. But is it necessary for your website?

Well, it is really necessary! Robots.txt files tell the search engines to decide which site pages to crawl and which not. It should be mainly applied to avoid overloading requests on your site.

How to use robots.txt for your site?

• Select and name the robot (google, yahoo, etc) you want to prefer
• State the URL where you want to block the site access
• Block – duplicate pages, low-quality content and sensitive information

to an on the internet blog writer and also asked to evaluate your product or services? Once again this can be an exceptional means to include even more clearness to your on the internet existence in addition to providing a fresh target market an understanding right into that you are. COULD YOU TURN IT INTO A CAREER?If you really feel irritated today and also trying to find a profession modification after that perhaps an on the internet blog site is the response. Possibly composing has actually constantly been an interest, or you discover your existing work limiting and also taxing, after that blogging might open a brand-new

occupation possibility. Lots of people that

began their blog site as a leisure activity have actually transformed it right into their job, with effort and also commitment, you might also. Gaining a revenue can be done with different networks online. Maybe in the type of ads or funded material, or associate web links connecting to items you like. You can also be funded to come to be a brand name ambassador for a person. The choices are countless, as well as there are lots of chances for

all. Digital professions have actually gone bananas lately. DO YOU WANT TO REACH OUT TO LIKE-MINDED INDIVIDUALS?Perhaps you are really feeling a little lonesome now or seeking some assistance from individuals in comparable scenarios as well as scenarios. After that blogging can be a wonderful method for you to involve with similar individuals. You could, consequently, be using assistance for others by sharing your experience. Social network is substantial, and also lots of blog owners would certainly concur that making pals online with blog writing has actually changed their lives. photo resource: https://pixabay.com/photos/notebook-laptop-macbook-conceptual-1280538/ HOW CAN YOU GET YOUR BLOG SEEN? We may have covered a few of the factors as well as factors to consider regarding why an on-line blog site could

Typically, if I have a concept of something I would certainly such as to attempt, I take a look around as well as determine just how to do it. Although my spouse is an internet man as well as most likely understands a lot of the solutions, I do not such as to trouble him.

Sadly as well as thankfully, he is hectic doing his very own help customers at MBSquared. Today’s issue was finding out exactly how to transform links to message revealing the URL address in Excel. I wished to transform a column with links to just show the web links. I was looking for a method to take out hyperlinked message from code as well as have just the URLs showed. Does that make good sense?