Why Choose DreamHost?
DreamHost has been a trusted name in the web hosting industry for over two decades. Known for its excellent customer support, reliability, and a wide range of hosting options, DreamHost is an ideal choice for individuals and businesses of all sizes. Whether you need shared hosting, VPS hosting, dedicated servers, or WordPress hosting, DreamHost offers a variety of hosting solutions to meet your needs.

Pre-Migration Preparation
Before you initiate the migration process, there are several crucial steps you need to take to ensure a successful transition.

1. Backup Your Website
   Never underestimate the importance of having a reliable backup of your website. This step is vital in case anything goes wrong during the migration process. DreamHost provides a comprehensive backup solution, but it’s always wise to take matters into your own hands. Backup your website files and databases using your existing hosting control panel or a trusted backup plugin if you’re using a content management system like WordPress.
2. Choose the Right DreamHost Plan
   DreamHost offers various hosting plans to cater to different needs. Choose the one that best fits your website’s requirements. Shared hosting is a great option for small websites, while larger websites might benefit from VPS or dedicated hosting. Additionally, DreamHost provides specialized WordPress hosting for those running WordPress-based websites.
3. Set Up Your DreamHost Account
   If you don’t already have a DreamHost account, sign up for one. Navigate to the DreamHost website and select the hosting plan you’ve chosen. Follow the prompts to complete the registration process, providing your domain name if you have one.
4. Prepare Your Domain Name
   If your domain is registered with your current hosting provider, you’ll need to update your domain’s DNS settings to point to your new DreamHost hosting account. DreamHost provides detailed instructions on how to do this, or you can contact their support team for assistance.

Migration Process
Now that you’ve completed the pre-migration preparations, it’s time to dive into the migration process itself. The exact steps may vary depending on your current hosting provider and the type of website you have, but the general process remains similar.

1. Initiate a Website Migration
   Log in to your DreamHost control panel, and from the dashboard, select the option for website migration. DreamHost provides detailed documentation and step-by-step instructions for migrating various types of websites, so be sure to consult the relevant guides for your specific situation.
2. Move Your Website Files
   To migrate your website’s files, you’ll typically use FTP (File Transfer Protocol) or a similar method. DreamHost offers a user-friendly FTP client, or you can use your preferred FTP software. Connect to your current hosting account and transfer all website files to your new DreamHost account. Ensure that you place your website files in the appropriate directory, often named “public_html” or “www.”
3. Export and Import Your Database
   If your website relies on a database, you’ll need to export it from your current hosting account and import it into DreamHost. The specific steps for this process can vary depending on the type of database and hosting control panel you’re using. DreamHost’s support resources provide guidance on database migration.
4. Configure Email Accounts
   If your website is associated with email accounts (e.g., you@yourdomain.com), you’ll need to recreate these email accounts on your DreamHost hosting account. Ensure that your email settings match your previous hosting configuration to avoid interruptions in email service.
5. Verify Website Functionality
   After completing the migration, it’s essential to thoroughly test your website to ensure everything is working correctly. Verify that all web pages load properly, forms function as expected, and any dynamic features or plugins are working as they should.
6. Update DNS Records
   Once you’ve confirmed that your website is functioning correctly on DreamHost, it’s time to update your DNS records to point to DreamHost’s servers. This step is crucial as it ensures that visitors to your domain are directed to the new hosting environment. DNS propagation can take some time, so be patient.
7. Monitor and Troubleshoot
   After updating DNS records, monitor your website for any issues or errors. It’s not uncommon for minor glitches to occur during the migration process. DreamHost’s support team is available to assist with any troubleshooting if needed.

Post-Migration Optimization
Congratulations! You’ve successfully migrated your website to DreamHost. However, the work doesn’t stop here. To ensure your website continues to perform at its best, consider these post-migration optimization steps:

1. Enable HTTPS
   Secure your website with HTTPS by obtaining an SSL certificate from DreamHost. This not only enhances security but also boosts your site’s credibility and SEO ranking.
2. Performance Optimization
   Explore DreamHost’s performance optimization tools and features. Consider implementing a content delivery network (CDN) to accelerate website loading times and improve user experience.
3. Regular Backups
   Set up automated backups on your DreamHost account to safeguard your website against potential data loss. Regular backups are your safety net in case of unforeseen issues.
4. Monitoring and Maintenance
   Keep an eye on your website’s performance using monitoring tools or third-party services. Regularly update plugins, themes, and your content management system to ensure security and stability.

Conclusion
Migrating your website to DreamHost can be a seamless process when approached with careful planning and execution. By following the steps outlined in this guide, you can minimize downtime, ensure a smooth transition, and take advantage of DreamHost’s reliable hosting services and support.

Remember that each website migration may have unique challenges, so it’s crucial to consult DreamHost’s official documentation and seek assistance from their support team whenever necessary. With the right preparation and the right hosting partner, your website will be well-positioned for success in the competitive online landscape. Dream big, and let DreamHost be the foundation for your online dreams!

Build a site fast with Network Solutions’ Website Building Tools

Understanding the Shift Towards Mobile
The landscape of online interactions has undergone a profound transformation with the widespread adoption of mobile devices. From browsing social media to shopping, users are increasingly relying on smartphones and tablets. This shift has made it imperative for websites to evolve, ensuring that they not only look good on desktop monitors but also provide a user-friendly experience on the smaller screens of mobile devices.

The Mobile Revolution: A Necessity, Not a Trend
Mobile optimization is not merely a trend; it’s a necessity dictated by user behavior and expectations. Google’s mobile-first indexing, where the search engine prioritizes the mobile version of a website for indexing and ranking, further underscores the importance of mobile optimization for search engine visibility. Network Solutions recognizes this paradigm shift and equips users with tools that make mobile optimization an integral part of the website-building process.

Network Solutions’ Responsive Design Philosophy
At the core of Network Solutions’ Website Building Tools is a commitment to responsive design. Responsive design is an approach to web design that ensures a website’s layout adapts dynamically to different screen sizes and resolutions. Rather than creating separate designs for desktop and mobile, responsive design allows for a fluid and flexible layout that accommodates various devices seamlessly.

The Intuitive Drag-and-Drop Interface: A User-Friendly Approach to Responsiveness
Network Solutions’ intuitive drag-and-drop interface is a cornerstone of its user-friendly design philosophy. The drag-and-drop functionality simplifies the process of creating responsive designs. Users can effortlessly rearrange elements on their pages, previewing how the layout will appear on different devices. This user-friendly approach empowers individuals and businesses, regardless of their technical expertise, to craft websites that are not only visually appealing but also functional across the mobile landscape.

Professionally Designed Templates with Mobile in Mind
The professionally designed templates offered by Network Solutions are crafted with mobile optimization in mind. These templates serve as starting points for users, providing a foundation that is not only aesthetically pleasing on desktops but also translates seamlessly to smaller screens. The thoughtful integration of responsive design principles into these templates ensures that users can create mobile-friendly websites without the need for extensive customization.

Mobile Optimization Tools: Fine-Tuning for Every Device
Network Solutions’ commitment to mobile optimization goes beyond responsive design; it extends to specific tools that allow users to fine-tune their websites for every device. From adjusting font sizes to optimizing image placements, these tools empower users to create a cohesive and user-friendly experience across various screen sizes. This meticulous attention to detail ensures that websites not only look good but also function seamlessly on the diverse array of devices used by audiences.

Previewing Across Devices: A Glimpse into the User Experience
One of the standout features of Network Solutions’ Website Building Tools is the ability to preview websites across different devices before publishing. This feature allows users to see how their websites will appear on desktops, laptops, tablets, and smartphones. By offering a glimpse into the user experience across devices, Network Solutions empowers users to identify and address any potential issues related to layout, functionality, or visual appeal before making their websites live.

The SEO Advantage of Mobile Optimization
Beyond enhancing the user experience, mobile optimization plays a crucial role in search engine optimization (SEO). Google, the dominant player in the search engine space, considers mobile-friendliness as a ranking factor. Websites that are mobile-optimized are more likely to rank higher in search engine results, leading to increased visibility and traffic. Network Solutions’ Website Building Tools, by prioritizing mobile optimization, provide users with a valuable SEO advantage in an increasingly competitive digital landscape.

E-Commerce Excellence on Every Device
For businesses engaged in online selling, e-commerce excellence is synonymous with providing a seamless shopping experience across devices. Network Solutions’ Website Building Tools extend their mobile optimization prowess to e-commerce features. Users can create online stores that not only showcase products attractively on desktops but also ensure a smooth and intuitive purchasing process on mobile devices. This user-friendly approach to e-commerce opens avenues for businesses to tap into the growing market of mobile shoppers.

User Support for Mobile Challenges
Recognizing that navigating the intricacies of mobile optimization may pose challenges for some users, Network Solutions provides robust user support. Whether through guides, tutorials, or responsive customer service, the platform ensures that users have the resources they need to overcome any hurdles related to mobile optimization. This commitment to user support enhances the accessibility of mobile optimization tools, making them more user-friendly for individuals and businesses at every skill level.

Conclusion: Crafting a Seamless Mobile Experience
In the era of mobile dominance, crafting a seamless mobile experience is not just a best practice; it’s a prerequisite for success in the digital realm. Network Solutions’ Website Building Tools embrace this reality, offering a suite of features that prioritize responsiveness and mobile optimization. From the intuitive drag-and-drop interface to meticulously designed templates and specific tools for mobile fine-tuning, the platform empowers users to create websites that shine on every device.

As businesses and individuals strive to connect with audiences in an increasingly mobile-centric world, the mobile optimization capabilities of Network Solutions’ Website Building Tools emerge as a powerful ally. Whether you’re a small business owner, a creative professional, or an individual with a story to share, the user-friendly approach to mobile optimization ensures that your online presence resonates effectively across the diverse landscape of digital devices. In the journey from concept to clicks, the power of Network Solutions’ responsive and mobile-optimized tools becomes a catalyst for creating websites that leave a lasting impression in the palm of every user’s hand.

During your search for the web hosting that will suit your needs, you may have come across the hosting company Bluehost. The latter was founded in 2003 in the United States and has been providing hosting services since then, as well as domain names and professional email accounts. So what are its services worth, especially in the field of web hosting? This is the question we will try to answer in this review especially dedicated to this web hosting company. We will examine each of Bluehost’s features so that you know everything about it.

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Bluehost’s performance: Uptime and loading time

To start our review dedicated to Bluehost, we will focus on an important parameter of any web host: the performance offered. You may know it, but this performance is based on two elements: uptime and load time.

The uptime (or availability rate) reflects the length of time during which the servers of your web host, and therefore your site, will be available. This rate is expressed as a percentage and the best web hosts on the market have scores above 99.99%. This corresponds to type III or IV datacenters.

Bluehost : the features

In order to continue our review of Bluehost, we will now look at the features that this web host has. Indeed, this will give you an idea of what you can do – or not – with its hosting offers.

As for the features dedicated to your hosting, Bluehost allows you to enjoy unlimited bandwidth, which is a good point. Moreover, this host offers multi-site management on some of its hosting plans.

This means that you can host multiple websites via one subscription, which is quite advantageous and also has a practical aspect. Bluehost also provides automatic backups of your websites so that you can restore a previous version if a technical problem occurs.

However, this option is only available in the most expensive hosting plans, which is a shame. Moreover, this host offers you a domain name with your hosting, which is nice. Bluehost also allows you to add options, plugins or other services to your hosting and website.

However, beware: many of the services offered are not free, which may lead to some unpleasant surprises when it comes to billing. When it comes to security, Bluehost also makes some efforts. Indeed, the host gives you a free SSL certificate with each hosting plan, to ensure the security of your visitors.

To go further, Bluehost sets up an anti-DDoS protection, but also a firewall to protect its servers. These options are present in the vast majority of web hosting companies, but they are still useful and appreciable.

Getting to grips with the Bluehost interface

In the next part of our Bluehost review, we’re going to take a look at the administration interface of this web hosting company as well as its ease of use. So how does it work when you start with Bluehost? Quite simply, after choosing your package, you need to fill out a registration form.

Once your subscription is validated, Bluehost will ask you a series of questions regarding the purpose of your website(s) or your field of activity, in order to offer you adapted solutions. As soon as you have completed these questions, you can immediately access your administration panel.

This one is in Bluehost’s colors, and we were pleasantly surprised to find that it looks clear and simple to use. Indeed, your Bluehost dashboard is uncluttered, summarizing all your data on a single screen. You can easily access your hosting, websites, invoices and all your settings.

When it comes to administering your options and managing your websites, you should know that Bluehost is based on cPanel, which is a very popular and good quality administration tool. This was a pleasant surprise during our test.

Therefore, even beginners will be able to use it. However, more experienced users will not be frustrated, because all important settings are available, so that your possibilities are not limited. In short, Bluehost’s interface is really complete and quick to learn, which is why we gave it a positive review.

Bluehost and customer support

To continue our review dedicated to Bluehost, we would like to address another essential point to judge its quality: its customer service. If this parameter is often neglected, you should not lose sight of the fact that this service will be your only recourse in case of problems, so you should make sure to choose an optimal hosting company at this level. You can choose email, online chat or phone call, these ways enough to meet our requirements.

Bluehost offers and prices

If despite everything we have said so far you want to try one of Bluehost’s web hosting services, you should know how much it will cost you. To this end, the rest of our review of this web host will be dedicated to its offer and prices so that you know the types of hosting offered as well as the prices charged by Bluehost.

However, before anything else, you should know that Bluehost does not offer any free trial but makes up for it by providing you with a 30-day money back guarantee.

Shared hosting (click to check discount price)

The first hosting offer we will talk about in this review dedicated to Bluehost concerns shared hosting. This type of hosting is very common, especially because of its generally attractive prices. So what about Bluehost?

All these solutions allow you to benefit from a domain name and an SSL certificate offered, which is quite satisfactory. For the rest, these subscriptions have more and more capacities depending on the price you pay. For example, the Basic package will give you 50 GB of SSD storage. However, you will be able to host only one website.

To go further, the Choice solution increases your SSD storage to make it unlimited. With this subscription, you will also be able to host an unlimited number of websites. The Choice Plus and Pro plans will allow you to take advantage of other more advanced options, such as automated backups or a dedicated IP offered.

If you’re looking for a really good hosting service at more affordable rates, you should check out bluehost.

The host offers a choice of web hosting varied, complete and flexible. It is therefore an ideal solution for professionals with reseller packages or more technical and important services depending on the needs. Beginners can also find their happiness with a simple and attractively priced website creation software or with the hosting offers specially optimized for WordPress.

HostaGator Features

Industry-specific features for professionals
Free image bank and integrated editing software
Ability to create secure spaces (customer account)

Price

One of the cheapest web hosting companies. Very extensive in the world, the company has been able to make a place for itself thanks to attractive prices and a very good quality/price ratio. The prices are very competitive and a significant advantage since the host does not ask for any commitment when ordering.

Support and assistance

The company offers 24/7 support. Support is responsive and always ready to answer your questions. Support responses are usually received within an hour. They promise a 99.9% uptime guarantee and will refund the customer if this is not the case.

HostGator Services

Domain name

Hostgator offers a wide choice of domain names to create your website or transfer your domain in a few clicks. Hostgator offers a package and an interface to manage your domain packages and add new ones.

An interesting advantage that allows you to be in full autonomy for the management of your domain packages.

HostGator Web Hosting Features

Hostgator offers 3 comprehensive shared hosting packages. These packages allow you to find the right solution for your website.

Simple and flexible control panel
Unlimited bandwidth
Unlimited subdomain, FTP account and email address
Control with cPanel included
Statistics tools
Online payment tools included, blogs, forums, contact form, counter …
Hotlink protection, URL redirection, error page customization, password protection
Unlimited MySQL database
Unlimited email addresses
Website creation software included
Web applications: WordPress, Joomla, Drupal, Magento, Wiki, phpBB

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Whether it’s for the creation of a website dedicated to a personal project, to a business or to the development of an online shop, the editor Jimdo seems to meet many needs. All this with a practical and intuitive tool – at least that’s what the company claims. But is it really the easiest editor to use? To find out for sure, we tested it from A to Z by creating our own website and we give you our opinion on Jimdo in this article.

The objective of its CEO Matthias Henze is clearly stated: to make website creation accessible to people who have no technical knowledge of programming. The company therefore offers a simple tool to take in hand and an intuitive interface to remove the brakes and allow all users to create a website.

We can distinguish Jimdo Creator, its original editor that allows you to customize the design with code, from Jimdo Dolphin, the new redesigned editor that came out in 2017. This tool makes creating a website that looks like you very easy and faster than ever: “create your site in less than 3 minutes” is the brand promise. It is the Dolphin version that we tested and that will be the object of our review of Jimdo.

Types of websites compatible with Jimdo

Jimdo is a website creation platform that caters to a wide range of individuals from various industries. The brand offers solutions for individuals, professionals and e-merchants. Thanks to it, it is thus possible to create :

a blog (cooking, fashion, travel…)
a reservation site (rental, accommodation)
a site for catering
a fitness coaching site
a portfolio for artists or architects
a website for online sales
an online resume

And the list goes on. From a simple hobby site to a more serious project and a showcase site for your business, Jimdo adapts by offering flexible designs.

Click here to buy jimdo website builder

Fun creation steps

Jimdo offers free website creation with all the basic features. A good way to get familiar with the tool and test its web editor. In our Jimdo review, we tested its website creation tool to check the speed of creation put forward by the brand as well as the simplicity of use.

After clicking on “start now”, we are first redirected to a series of questions: Who are you creating a site for? Why are you doing it? What is the purpose of your website? What is the theme of your site?

We found this questionnaire to be very fun and it’s clearly something that Jimdo manages to differentiate itself from its competitors. The process takes less than two minutes and it allows the algorithm to learn more about you and your career plans in order to recommend suitable styles. Color palettes and several categories in the menu are also suggested, but they can be modified according to your needs.

Finally, a personalized domain name will be offered to you free of charge for the first year. If you want to continue with the free option, a default subdomain is assigned by Jimdo. For our test, this is what it looks like: test-someting-with.jimdosite.com. Note that users who already have a domain name can link it to their Jimdo site or even transfer it directly.

The whole thing took us less than 3 minutes and we end up with a very aesthetic website that we just have to customize. What we particularly appreciated is the fact that we don’t start from scratch. In addition to images, Jimdo also includes content to get you started.  This is very interesting if you’re lacking inspiration to compose certain parts.

Even though we were rather skeptical at the beginning of our review, Jimdo Dolphin does indeed allow you to build a ready-to-use website, blog or online store in a minimum of time and without any experience in the field. It’s fast and efficient.

An easy-to-use web editor

Simplicity of use is at the heart of the company’s philosophy. So we couldn’t pass up their website editor to form our opinion and share our thoughts on Jimdo.

Adding content

The first steps are quite intuitive from the interface. The Pages tab allows you to add, edit and delete pages. To add subpages to an existing page, just click on the “+” symbol.

Jimdo has a number of useful tools, such as blocks, which allow you to add sections to your site in just a few clicks: about, news, header, text, slideshow, column, list, etc. You can then choose from several designs and different compositions. You can customize your site as you wish and see the results in real time.

Adding and changing images is very simple. Just click on the photo in question and import a new one or choose from the integrated image library, which is particularly useful for illustrating your site in a few clicks. An additional feature is the ability to add filters directly to the photo. You won’t have to go through an intermediate retouching software.

Content modification

The color palette pre-defined during the creation is always accessible. This is very useful to keep a uniformity and a certain coherence on your site. Moreover, it avoids you to retype the right color code each time which saves you time.

To change the appearance of the text, simply click on the title or paragraph and write your content. You can also edit your text with copy and paste if it comes from an external word processor. Again, it’s very intuitive. You can change the text size, color, alignment and add links.

Although creating a site with Jimdo allows you to set up a pre-designed site according to the characteristics defined in the short questionnaire, it is possible to modify them afterwards. To change the style of your site, you can go to the Design tab, where you’ll have access to a palette of colors, different fonts, several types of buttons and animations. The new settings will be automatically adjusted on your site and you will be able to see the result immediately.

When everything is finalized, you just have to click on the Publish button on the top right. Your site will then be visible to Internet users.

In addition to being easy to use, the Jimdo website editor is also very fast. The loading times of the back office are very low and guarantee a good user experience. This is a point that we wanted to emphasize in our Jimdo review because it is not often the case with other editors.

Our opinion of Jimdo and its website editor is therefore very positive. The tool is easy to use, especially for beginners. The elements and customization options integrated in the web editor allow Jimdo to offer great flexibility in terms of design.

Is the SEO aspect taken into account?

Search Engine Optimization (SEO) is a strong point in which Jimdo stands out. The brand does everything it can to help you get your site to the top of the Google results and increase your visibility.

To start with, Jimdo takes care of a lot of the technical parameters of SEO, starting with the default organization of your site, which is created from the information provided when you create your site. Of course, you can change this to make it as easy as possible for your visitors to navigate your site.

It takes into account the optimization of titles and the customization of meta descriptions in accordance with your page and your project. Of course, these elements are modifiable when you switch to a paid package. URLs will be simplified for more clarity. Jimdo also handles redirects when pages are deleted or URLs are changed.

In addition, Jimdo websites are responsive, which means they fit perfectly on computers, tablets and smartphones without you having to worry about it. That’s good news when you consider that by 2021, almost 70% of the French population will be using mobile devices to access the Internet. Moreover, this element is taken into account by Google to establish its ranking. Indeed, a site compatible on mobile will be preferred to a site that is not responsive.

How much does Jimdo cost?

Our review of Jimdo is coming to an end, and we had to talk about its prices, because this is a crucial element in the choice of a website editor. First of all, you should know that Jimdo has opted for a more competitive price positioning compared to its competitors with various offers and prices below the average ranging from 0€ to 39€ per month. All of these packages include high-quality web hosting.

By default, the subscriptions are based on one-year contracts. Here are the packages offered by Jimdo in 2021:

Play for free
Start at 9€ / month
Grow for 15€ / month
Click here to check more plans for you

To do this, you need to say who you are, what you offer and that little thing that will make the difference and will express the personality of your brand.

Good to know: you can edit your Instagram bio via your smartphone but also on your computer, which is often easier to write. In both cases, just click on “Edit profile” which is next to your profile picture.

Name and username: the name and username are the only two pieces of information that the user will be able to type to find you.

The username must be unique, no one else has it but you. This is the name that appears in bold at the top of your profile.

If you are an independent contractor, you can put your name here. If you are a brand, put your brand name. Keep it simple.

Your name will be your civil name or your brand name with the addition of your field of activity.

Category: this is where you indicate which category your business belongs to. This field is exclusively for professional profiles on Instagram.
Website: this is where and only here you can indicate the link to your website. But you can change this link into an Instagram bio: indeed, if you want to make visible a specific landing page, a news item, a special offer, a blog post or a latest video, you can put their link here (only one link is allowed.)
Biography: we will come back to this in the next part of the article. Remember that it should not exceed 150 characters (including emojis and hashtags.)
Contact information: your business card! Include a professional email address where you can be contacted (and get a response quickly). If you have a physical business, add the address, as well as the opening hours.

Verified badge: the little blue badge that appears next to your username indicates that your account has been verified by Instagram, and assures your future followers that you are not a fake account. Getting this badge reassures and is a guarantee of credibility, especially for a brand. To do so, go to your Settings and click on “Request verification”.

Our tips for writing an effective and stylish Instagram bio
Some tips to make your instagram bio more stylish and impactful

A simple instagram bio that marks your difference
Your bio is the summary of your business as well as your instagram profile, it should express not only what you do but your personality as a brand or as an entrepreneur.

Writing a simple instagram bio is recommended. It is a storytelling with a short format, all the more reason to say the essential. What makes you different? What do you bring that is special and unique to your future followers and customers?

Looking for an instagram bio idea? Look at the Instagram accounts of competing brands, brands and personalities that inspire you. When you like something, take note of it.

Add different links to your bio
You can of course add the link to your website’s homepage, but you could also put the link to your new flagship collection, your latest ebook etc…

So you can update the clickable link of your Instagram bio regularly.

However, it can be frustrating to add only one link to your Instagram bio. That’s why some people use the Linktree app or many.link. With these tools, you give access to several links in addition to sites, for example: your Facebook pages, Linkedin, etc… Signing up for these tools is free, it will then allow you to configure the landing page that will display your different links in Instagram bio.

Add hashtags
As you know, the hashtag is the lifeblood of Instagram, it is thanks to this keyword that you can be found. Add one or two hashtags on your instagram bio, very significant of what characterizes you. And to aim right, do a hashtag popularity search. You’re making sure your hashtag is relevant and can bring you visibility because it’s searched.

Instagram has a lot of advantages, attractive and creative, it allows you to design personalized content that reflects your identity, and it allows you to be in direct contact with people who are interested in your business.

However, unlike Facebook or Twitter for example, Instagram does not allow you to publish direct links in your publications (web pages, blog posts, product pages…).

On Instagram, there is only one place where you can give access to the link of your website (or any other important link for your business), it is the link in Instagram bio!

If we dedicate an article to writing an Instagram bio it’s because this famous “bio” has a very important role on your page.

Like any other social network, Instagram has its tricks that you need to master to reach your visibility acquisition goal. The instagram bio is one of them, it must really make you want to subscribe to your account. That’s why it must, in a few lines, make a maximum effect!

You want to write a stylish Instagram bio? Follow our advice!

Instagram bio: why is it important to take care of it?
Writing your Instagram bio is an exercise similar to pitching your business in 2 minutes: time is short, but you have to get to the point and highlight your company’s most attractive assets. The objective? Grab attention and get noticed to make people want to call on you.

It’s the same thing with your Instagram bio: this time, it’s the space that’s short. You only have 150 characters (including hashtags) to convince! Choosing the right words is therefore mandatory.

As its name suggests “the Insta bio” is short for biography. Everything is said, except that it is a minimalist biography. It is the first point of contact with the potential follower who will land on your page. You have to make them want to subscribe to you. Your Instagram bio should show your professionalism and brand identity.

To write an Instagram bio that works, put yourself in the shoes of the internet user who discovers you for the first time.

He will first read your Bio, then he will scroll through your posts. At this stage, make sure there is consistency between your posts and your bio. Your posts should confirm the assets you have formulated in your bio, and not disappoint expectations.

In a third step, if you arouse interest, the Internet user will subscribe to your account, and, the ultimate long-awaited action: he will click on the link that you have integrated in your bio.

Indeed, if the Instagram bio is so important it’s because it allows you to convert: it’s the only place where you can find a clickable link. It’s also the place on your Instagram account that makes it easy to get in touch: by including your email address and/or phone number. That’s why it’s important to pamper it!

But how do you make sure your bio is stylish and effective enough to make it an acquisition vehicle?

Start by getting to grips with every possibility your bio offers.

Because analyzing specific KPIs can give you access to a wealth of information, data and insights to refine your strategy and marketing plan. You will be able to understand what works and what doesn’t, the areas to work on and the corrective measures to put in place to boost the sales of your online store.

In this article, we will look at the definition of a KPI and the 6 crucial KPIs for any e-commerce site. We will give you the keys to set up a dashboard to manage and optimize your business!

1. Shopping cart abandonment rate
Shopping cart abandonment is a term used in e-commerce to designate visitors who place items in their shopping cart, but then leave the site without completing the purchase. This is a very common situation: it is estimated that the average cart abandonment rate is around 70%.

It is a good practice to measure this rate to confirm that it is within the average. How do you measure it? The cart abandonment rate is calculated by dividing the number of purchases made by the number of carts created. To convert the rate to a percentage, subtract your number from 1, then multiply it by 100, which is:

1 – [(Number of transactions made) ÷ (Number of carts created)] x 100 = Percentage cart abandonment rate

For example, if you have 50 purchases made out of 250 carts created, the cart abandonment rate will be 80%:

1 – (50 ÷ 250) x 100 = 80 %

There are solutions and tools to reduce your cart abandonment rate. We have devoted an article to this subject, called churn or attrition rate by specialists.

2. Conversion rate
Are your product sheets and call-to-actions on your site effective? Do they encourage your visitors to take action and buy your products? Your conversion rate will help you answer these questions.

The conversion rate refers to the percentage of your visitors who take an action on your website. This action can be making a purchase, but also something else like signing up for a newsletter. This is a particularly important KPI.

In e-commerce, the average conversion rate is between 2.89 and 3.31%. This means that out of 100 visitors, two or three will convert. If that’s significantly less for you, and you have a lot of traffic but few conversions, we encourage you to test ways to improve your site to boost conversion.

Sometimes small changes can make a big difference: more storytelling, a product video or a better site design.

To calculate your conversion rate, divide the number of conversions – whatever conversion you’re looking for, whether it’s newsletter sign-ups, purchases, etc. – by the number of visitors to your store, then multiply by 100 to get the percentage:

(Number of conversions ÷ Number of visits) x 100 = Conversion Rate

For example, if you make 50 sales out of 1,000 visitors to your online store, your conversion rate will be 5%:

(50 ÷ 1,000) x 100 = 5% conversion rate

3. Customer acquisition cost

The customer acquisition cost – also known as CAC – is the amount you have to spend to get a customer.

For example, let’s say that in one month, you spent 500 euros on Facebook and Instagram ads to promote your website and acquire 25 new customers. The acquisition of each customer will have cost you 20 euros (500 ÷ 25 = 20) .

If it costs you too much to attract customers compared to what they spend afterwards, you’ll have to adjust your strategy because you may have profitability problems! Understanding your CAC also allows you to better plan your marketing budget, and how much you need to spend to generate sales. The cost of customer acquisition on social networks has tended to soar in recent years (especially the cost per click on Facebook), hence the importance of tracking this KPI.

To calculate the cost of customer acquisition, simply divide the total amount you spend on marketing by the total number of customers these activities have acquired.

Amount spent on customer acquisition in Euros ÷ Number of customers acquired = Customer acquisition cost

4. Average basket
The average basket, also called average value per order (AVO), is a fundamental e-commerce KPI. It represents what each customer spends on average on your site.

Increasing the average basket is one of the most effective ways to increase your sales. Indeed, by receiving more money from each customer, you can absorb higher customer acquisition costs while maintaining your profits.

So how do you do it? We invite you to read our article on upsell and cross-sell and how these tricks and techniques can make your customers spend more.

To calculate the average basket over a given period, take your sales and divide it by the number of orders:

Sales ÷ Number of orders = Average cart

For example, if you have a turnover of $9,600 with 120 sales in one month, your average basket will be $80.

5. Customer lifetime value
Customer lifetime value (CLV) is the sum of the benefits that each customer is expected to bring to your business over the duration of the relationship.

Determining the value of a customer is a difficult but essential task. It will help you understand your return on investment (ROI), and is extremely useful when developing marketing strategies.

This KPI also helps you assess how well your company is retaining customers. This is crucial considering that studies show that:

A 5% increase in customer retention can increase company profits by 25-95%
Acquiring new customers is 5 to 25 times more expensive than retaining existing ones
Repeat customers spend 67% more than new customers.
It is important to note that customer lifetime value is rarely an exact science. However, what it lacks in accuracy it more than makes up for in the big picture this KPI provides.

Before you begin, you should have calculated three other averages from your data: average basket, average annual purchase frequency and average customer retention time in years.

Then, you can calculate the lifetime value of your customers by multiplying these 3 data:

(Average Shopping Cart) x (Annual Purchase Frequency) x (Average Customer Retention Time in Years) = Customer Lifetime Value

6. Net Margin
When you’re an entrepreneur, there’s one thing you should never lose sight of: profitability. A business is not a business if it does not make a profit.

To confirm your profitability, you need to monitor your margin. There are two types of margins:

– the gross margin, also known as the sales margin, which is what you make from the sale of products. To calculate it, simply deduct the cost of these products (purchase price) from your sales.

– The net margin goes further and takes into account all the expenses of your business (marketing, salaries, offices, etc.). It is this figure that will confirm that your business is viable.

Furthermore, a good margin allows you to free up cash, which can be reinvested in the growth of your business. On the other hand, if you spend more than you earn, you may find yourself in serious financial trouble.

To calculate your net margin, you need two things: your total sales and your total expenses (including all costs). The difference between the two is your profit: Sales – Costs = Profit

Then, to calculate the net margin rate, divide your profit by your sales, and multiply the result by 100.

(Profit ÷ Sales) x 100 = Net Margin as a percentage

For example, if you made $20,000 in sales with costs of $15,000, your profit would be $5,000. Divide 5,000 by 20,000, then multiply the result by 100 to get a margin rate of 25%.

Why make a video capture?
Being able to film your screen has become a matter of course, as evidenced by the tutorials that flourish on YouTube. Video screen capture can have several applications: it was first massively used by gamers to comment their tips and exploits on video games. Video recording now has an educational, and commercial, purpose. If a picture is worth a thousand words, then a video can do without explanatory text. A video capture explains everything: by combining a video demonstration on screen with an audio commentary by its author.

As a user, you’ve probably already watched one of these tutorials to solve a technical question. Perhaps you felt a relief not to have to consult several articles, but to come across a video of an expert showing you and explaining precisely what steps to take on his screen. If the explanation goes too fast, just press pause and do it yourself.

As a professional, video screen capture allows you to capture an audience, generate traffic to your website and showcase your products and/or services very easily, at a low cost and with little knowledge and equipment. E-merchant, dropshipper, infopreneur, blogger… You have the opportunity to educate and convince your customers and prospects to use your product / service! On your website, your online store, your blog, newsletter or social networks: nothing will be more convincing than a video demonstration to boost your engagement and sales.

You still doubt the impact of video marketing and its primacy over text in terms of attention? Here are some unassailable figures to change your mind:

Video on social media generates 1200% more shares than text and images combined (Brightcove).
People spend 5 times more time watching a Facebook video than static content (Facebook)
Every day, we watch 1 billion hours of video on YouTube (YouTube Stats)
75% of mobile traffic is now video (CISCO).

Now, let’s get down to business: how to take a video capture? How to capture video on your PC, Mac and Smartphone (iOS and Android)? Which video capture software to use? And finally, what are the best practices to get the most out of your video recording?

Taking a screenshot on Mac and PC
Operating systems have understood the importance of video, and therefore the functionality of video screen capture, as well as image screen capture, useful for anyone working in office automation. To record a screen, nothing could be easier, because this functionality is integrated into your operating system.

How to take a video capture on Mac?
QuickTime is the screen recording application built into your Mac.

To make a Mac video capture:

1- Open QuickTime

2- In File, select New Screen Recording

3- The screen recording tool appears. Click on the small white arrow below the recorder button. Select the microphone to use, and indicate if you want the mouse clicks to be displayed in your video capture.

4- Click on the save button (equivalent to the good old “REC”).

5- You are given the choice to record the whole screen or just a selected part

6- Stop the recording by clicking on Stop in the menu bar.

7- Save the video capture at the location of your choice.

How to make a video screen capture on Windows 10?
Video screen capture on PC is possible with Windows 10 and the Xbox Game Bar initially designed for gamers and video games. But it is possible to film your screen and record it for any purpose.

1- Press simultaneously the Windows + G keys to open the application

2- Select the “Broadcast and Capture” widget dedicated to video screen capture

3- In this “Broadcast and Capture” window, click on the record button

4- A small video recording window will appear at the top right of your screen, allowing you to stop the recording or mute the microphone at any time during your demonstration.

5- Click on the Stop button to stop your video recording

6- Your video capture is in your Videos folder. That’s it!

Becoming independent step 1: define your service offer

When you become a freelancer, the first step is to determine the expertise that you will sell. This expertise depends on your skills of course, but also on the needs and the demand on the market.

Moreover, when you start freelancing, you tend to want to have a wide range of activities to have the most opportunities. But companies that hire freelancers are not looking for generalists: they want specialists with specialized skills.

So, if as an employee you had a title of “Communications Officer”, when you become a freelancer, you might be tempted to define yourself as “Communications Consultant”. But this name is much too vague and leaves doubt about your skills: writing? media relations? social networks?

Becoming a freelancer step 2: choosing a legal status

Becoming a freelancer also means having to deal with administrative issues, starting with the choice of a legal status. The easiest way to declare yourself as a freelancer when you are starting out is to create a micro-enterprise (ex auto-entrepreneur status). With this simplified system, your accounting obligations are reduced to a minimum. You will not have to collect and declare VAT (up to a certain threshold). And above all, the social contributions are reduced compared to other statutes. We have dedicated an article to how to start a micro-business.

In some cases, and after a certain time as a freelancer, it can be interesting to create a company. Some freelancers work as EURL or SASU. Contrary to the micro-enterprise, a company allows you to deduct your expenses from your turnover or to recover the VAT on your purchases (but you also have to collect it). A company also offers a better social protection.

Some large companies prefer to work with freelancers in a company to minimize the legal risks. Indeed, if you work as a micro-enterprise for a single client exclusively, the relationship can be considered as disguised wage employment.

But the micro-enterprise is a perfect status to start as a freelancer, and you can always change your status when you want!

Becoming self-employed step 3: setting your rates

Another preliminary step before starting to work as a freelancer is to define your rate, i.e. the price at which you will sell your services. In freelancing, we talk about average daily rate or ADR, that is to say the price of a day’s work (usually 8 hours). Depending on the profession, the ADR varies between 250 € and 850 € (for the rarest and most sought-after expertise).

To determine your MYR, start by looking at how much freelancers are selling for with your skills and experience, for example by browsing the freelance platform Malt. This will give you an idea of what your MRR might be.

Another method to set your GPA: think about your desired income and make a calculation based on the number of days worked. As a freelancer, we often tend to overestimate the number of days worked in the year. Indeed, you have to dedicate time each week to administrative work (estimates, invoices, contracts, etc.) as well as to prospecting (canvassing or answering solicitations). And then, you don’t work all the time: you have to take days off to rest and recharge your batteries. It is estimated that a freelancer works 210 days a year on average, and that only 160 days are pure production billable to his clients.

Become a freelancer step 4: work on your online visibility

Are you clear on what you sell, your legal status and your pricing? It’s time to let the world know

When you’re a freelancer and you want to get your name out there, there are two main channels to work on: LinkedIn and freelance platforms. LinkedIn is THE professional social network par excellence, and it’s full of opportunities. Let people know you’ve become a freelancer by changing your profile title and current position. Work on your “About” section, with a punchy text that presents your services and assets. Don’t hesitate to publish a post to inform your contacts of your new activity. Finding freelance assignments is often done through your network!

Once you have updated your LinkedIn profile, turn to THE main source of assignments: freelance platforms. These platforms work on the same principle as Airbnb, except that the connection is made between freelancers who sell their services and companies that are looking for skills.

Become a freelancer step 5: find your first clients

You’ve reached the fateful moment: getting your very first freelance assignment! This step is not the easiest, but once you’ve passed it, everything will be much easier. When you are a new freelancer and you don’t have any reviews on platforms, clients can be reluctant. It’s like when you rent a place on Airbnb: a place without reviews or ratings is rarely your first choice, right?

So, how do you put all the chances on your side and land that first assignment that will serve as a stepping stone?

Let’s take Fiverr as an example. Each of your offers must propose a concrete service in adequacy with your target and display a precise description and a price. It is important to take care of your image through the vocabulary and the visual contents (photos, videos) chosen.

A prospect must quickly understand who you are, your skills, what you offer (portfolio), your approach to the problem and why he should trust you rather than another provider on the platform.