Instagram is a must-have social network for anyone who wants to communicate closer to their audience: the Instagram 2021 numbers are a testament to that.
Instagram has a lot of advantages, attractive and creative, it allows you to design personalized content that reflects your identity, and it allows you to be in direct contact with people who are interested in your business.
However, unlike Facebook or Twitter for example, Instagram does not allow you to publish direct links in your publications (web pages, blog posts, product pages…).
On Instagram, there is only one place where you can give access to the link of your website (or any other important link for your business), it is the link in Instagram bio!
If we dedicate an article to writing an Instagram bio it’s because this famous “bio” has a very important role on your page.
Like any other social network, Instagram has its tricks that you need to master to reach your visibility acquisition goal. The instagram bio is one of them, it must really make you want to subscribe to your account. That’s why it must, in a few lines, make a maximum effect!
You want to write a stylish Instagram bio? Follow our advice!
Instagram bio: why is it important to take care of it?
Writing your Instagram bio is an exercise similar to pitching your business in 2 minutes: time is short, but you have to get to the point and highlight your company’s most attractive assets. The objective? Grab attention and get noticed to make people want to call on you.
It’s the same thing with your Instagram bio: this time, it’s the space that’s short. You only have 150 characters (including hashtags) to convince! Choosing the right words is therefore mandatory.
As its name suggests “the Insta bio” is short for biography. Everything is said, except that it is a minimalist biography. It is the first point of contact with the potential follower who will land on your page. You have to make them want to subscribe to you. Your Instagram bio should show your professionalism and brand identity.
To write an Instagram bio that works, put yourself in the shoes of the internet user who discovers you for the first time.
He will first read your Bio, then he will scroll through your posts. At this stage, make sure there is consistency between your posts and your bio. Your posts should confirm the assets you have formulated in your bio, and not disappoint expectations.
In a third step, if you arouse interest, the Internet user will subscribe to your account, and, the ultimate long-awaited action: he will click on the link that you have integrated in your bio.
Indeed, if the Instagram bio is so important it’s because it allows you to convert: it’s the only place where you can find a clickable link. It’s also the place on your Instagram account that makes it easy to get in touch: by including your email address and/or phone number. That’s why it’s important to pamper it!
But how do you make sure your bio is stylish and effective enough to make it an acquisition vehicle?
Start by getting to grips with every possibility your bio offers.