What are the key elements of an Instagram bio?
Your goal: to encourage people to subscribe to your page, to click on the link in the Instagram bio, and to contact you directly.
To do this, you need to say who you are, what you offer and that little thing that will make the difference and will express the personality of your brand.
Good to know: you can edit your Instagram bio via your smartphone but also on your computer, which is often easier to write. In both cases, just click on “Edit profile” which is next to your profile picture.
Name and username: the name and username are the only two pieces of information that the user will be able to type to find you.
The username must be unique, no one else has it but you. This is the name that appears in bold at the top of your profile.
If you are an independent contractor, you can put your name here. If you are a brand, put your brand name. Keep it simple.
Your name will be your civil name or your brand name with the addition of your field of activity.
Category: this is where you indicate which category your business belongs to. This field is exclusively for professional profiles on Instagram.
Website: this is where and only here you can indicate the link to your website. But you can change this link into an Instagram bio: indeed, if you want to make visible a specific landing page, a news item, a special offer, a blog post or a latest video, you can put their link here (only one link is allowed.)
Biography: we will come back to this in the next part of the article. Remember that it should not exceed 150 characters (including emojis and hashtags.)
Contact information: your business card! Include a professional email address where you can be contacted (and get a response quickly). If you have a physical business, add the address, as well as the opening hours.
Verified badge: the little blue badge that appears next to your username indicates that your account has been verified by Instagram, and assures your future followers that you are not a fake account. Getting this badge reassures and is a guarantee of credibility, especially for a brand. To do so, go to your Settings and click on “Request verification”.
Our tips for writing an effective and stylish Instagram bio
Some tips to make your instagram bio more stylish and impactful
A simple instagram bio that marks your difference
Your bio is the summary of your business as well as your instagram profile, it should express not only what you do but your personality as a brand or as an entrepreneur.
Writing a simple instagram bio is recommended. It is a storytelling with a short format, all the more reason to say the essential. What makes you different? What do you bring that is special and unique to your future followers and customers?
Looking for an instagram bio idea? Look at the Instagram accounts of competing brands, brands and personalities that inspire you. When you like something, take note of it.
Add different links to your bio
You can of course add the link to your website’s homepage, but you could also put the link to your new flagship collection, your latest ebook etc…
So you can update the clickable link of your Instagram bio regularly.
However, it can be frustrating to add only one link to your Instagram bio. That’s why some people use the Linktree app or many.link. With these tools, you give access to several links in addition to sites, for example: your Facebook pages, Linkedin, etc… Signing up for these tools is free, it will then allow you to configure the landing page that will display your different links in Instagram bio.
Add hashtags
As you know, the hashtag is the lifeblood of Instagram, it is thanks to this keyword that you can be found. Add one or two hashtags on your instagram bio, very significant of what characterizes you. And to aim right, do a hashtag popularity search. You’re making sure your hashtag is relevant and can bring you visibility because it’s searched.