Stripe has become in a decade the flagship of Fintech startups with a typical Silicon Valley success story. Founded in 2010 by two young brothers, it has achieved record growth with the explosion of online payments in 2020. In 2021, it announced a fundraising of $600 million.
The unicorn is forging an international aura by establishing itself with the digital giants that adopt it, such as Amazon, Shopify, AirBnb, Salesforce, Booking… It is also partnering with other well-established startups such as Deliveroo, Vinted, ManoMano or Doctolib.
What explains this dazzling success?
And what sets Stripe’s online payment service apart from its long-time competitors, led by PayPal?
On its website, Stripe defines itself as a “pillar of online commerce” by offering a complete suite of integrated payment products. Stripe’s number one advantage is that it offers a complete, easy-to-use, cross-border payment system.
Its arguments have enough to seduce e-merchants. Offering diversified, secure, and easy-to-use online payment solutions are real challenges for any e-commerce entrepreneur. Stripe seems to meet the challenge.
So should you create your Stripe account today? Let’s see in detail what makes Stripe so successful in France, its advantages and its integration with Stripe Shopify in your online store.
Stripe payment: what are the advantages of Stripe for e-commerce payments?
How does Stripe work? Stripe is an online payment solution that allows the transfer of money from your customer’s bank account to your company’s account via a credit card. We can also define Stripe as a gateway that connects your bank account to your e-commerce site.
Since its inception in 2010, Stripe has sought to position itself as the best online credit card processing company for small businesses and e-commerce site developers.
Stripe’s original concept is simple, and from that simplicity comes its innovation: processing online transactions faster, easier and more securely.
The choice of your payment gateway is critical, as it will determine the experience of your users at the most important moment of your sales tunnel: the payment stage, which must be reliable, secure, smooth, in short, create trust and commitment.
It’s important to note that Stripe Payment works differently than other payment gateways like PayPal. When you offer a customer to pay via PayPal, the customer must have a PayPal account. Stripe operates “behind the scenes”, so your customers won’t have to create a Stripe account, and they won’t know they’re making their payment through Stripe. Ultimately, they will only interact with your website.